Bleisure, Blurring and Workventure are three concepts on the rise for professionals who are spending more and more time away from home for business travel, blurring the boundaries between the professional and the personal.
Bleisure comes from the English “business with leisure” and refers to the premium urban tourist who combines a business trip with one or two extra days of leisure in the destination. Blurring is a term linked to the verb “to blur“, referring to the trend of blurring the boundaries between the personal and the professional using technological devices. To these is added the concept of Workventure, differentiated by the degree of adventure and physical exercise. The worker who is travelling wants to dedicate those extra days to live a little adventure and enjoy more active tourism instead of shopping or relaxing by the pool.
Who practices Bleisure, Blurring or Workventure?
According to the Brain Trust barometer, “men tend to stay longer than women“. While “those groups that most often combine leisure and business are the over-55s and the under-35s“. The latter are the Millennials, a demographic and sociological profile that loves new experiences. So much so that many say they are willing to give up part of their salary in exchange for flexible working hours and opportunities to travel.
The same study indicates that “men tend to travel with work colleagues and women with their families. However, the preference for this type of trip is to travel alone or with a partner“. The more distant the destination, the more likely it is that the professional traveller will decide to take advantage of the trip to go sightseeing.
A great opportunity for the real estate and tourism sector
An article in Meet In magazine states that the three trends represent the evolution of tourism that is reflected in the adaptations made by some hotels or condominiums where “the line between business and leisure stays has become blurred, as the professional traveller expects to complement his work with gastronomic, wellness or sport experiences, some social interaction with the city’s residents and, of course, knowledge of the destination“.
According to The Bleisure Report 2014 study by BridgeStreet Global Hospitality, “30% of global travel is for business purposes. Well, 6 out of 10 business travellers spend 10 or more days a year away from home, including 2 out of 10 who sleep away from home for work for more than two months of the year… The potential is huge“.
How does this benefit the owners of these properties? Acquiring a property and using it in this way is a sure and effective way for investors to recoup their investment or generate long-term income. By being the one who manages the rental logistics of that space, you have total control over the quotas that are established and can be changed according to the seasons. This type of rental generates more income than renting monthly to a tenant.
